Have you built a new company and new to branding and marketing? Let’s learn about what branding means?
Digital Marketing has combined the key concepts of Marketing with new platforms. Now, brands have many ways to communicate directly with their consumers or potential customers.
What branding means?
In this way, Branding concepts must also be applied in social media. It develops brands via contacts with consumers. In any and all contacts of the brand, its positioning must be clear. It must integrate all channels with the same voice and the same value proposition.
Daily, many people make their first contact with your brand through social media. They find your brand through Google searches or social media. It’s great if you’ve a strong brand that was built to thrive on digital channels. It’s warning sign if you’ve a brand with completely different postures on social media.
Marketing is what you do, Branding is what you are.
Important aspects of social branding
Everyone is already aware of the importance of an effective visual identity for brand. But, the digital world may present new challenges that you mayn’t consider.
You need a review many factors to adapt the same identity to a different medium. These’re color palette, logo, fonts, style guide, social media profiles and subscriptions. This is just to name a few of them. In addition to all the personality, culture and psychology that surrounds the brand.
The brand voice
Your brand’s voice is the most essential item for your Digital Branding efforts. An Instagram post needs your brand’s voice. A blog post too.
Despite this fact, the voice of the brand is overlooked by many marketing experts. It’s an alert factor when brand communication is done with a marketing team. Now, think about chaos. You hire a freelancer or an agency to take care of your digital marketing. And you don’t provide them with these guidelines in a clear and decisive way.
It is important that you create a reliable brand that resonates with your drive. Without it, it becomes more difficult to communicate and do business online.
Branding in the digital age
Branding has been always essential. But now, there is no one to explain a mistake. There’re many people willing to replicate your message that can hurt your brand.
Social branding is a tool to develop and sustain a competitive advantage. In the digital media world, being competitive is an everyday challenge. Online consumers are autonomous. Provide info at their fingertips. Provide them the access to products and services from around the world. So, they could be able to evaluate and compare. A definite brand is vital to distinguish your products or services from the others.
Nowadays, brands have no control on what people said about them. People can access other people’s opinions more and are thus influenced in their purchasing decisions. Relationships do not end at the time of sale. Today, it is crucial to turn customers into fans. They love, recommend and defend your brand.
Now you know how branding means. Call our social branding team at WAI to manage your digital marketing.