How to build your Brand Identity – 3 Effective Way to start today

What is brand identity? So you are convinced! You opened your own business, your dream is becoming true.

You started with the creation of facebook pages, instagram linkedin and everything is planned you also chose the place to rent as showroom, everything is set!

But…You didn’t figure out one thing which is coming to your mind now: How I will take care of my brand identity? How do I will communicate the same message all over the platforms and be sure that it is really reflecting my thoughts, my passion and my strength.

Here’s where Brand Identity comes to help you!

Brand Identity is the way to make your company bright like a diamond among the other rough gems. It will help you in engage your audience, make them fall in love with your brand, your values and your strengths and like any story share with them funny anecdotes.

If brands lack of this important part are like beautiful human being without soul, like your dream woman or man without any perfume to dream about when she is not around you.

For this reason any founder/CEO/owner should figure out which is his goal in communication and share this guidelines with his colleagues to be sure that everyone who is involved in company processes both internal and external is able to seduce the client.

To do so we will go through 3 main points to understand the brand identity:

1. Clarify which is your aim

The first thing to do is understand in a brief phrase which is your final goal, if you are stuck in synthesizing your business try to answer to this questions:

  • How my product/service affect my customers’ life?
  • How my product/service is simplifying their daily activities or satisfying their dreams, how is it helping them in winning their challenges?
  • How my product/service is impacting the market?

Pointing out this question will help you to clarify which is your position in the market, understanding if you are reinventing the wheel or the hot water and above all it will help you understand the truth about your brand and clarify why your customer should choose you among your competitor.

2. Emerge, distinguish, become unique

Identify what differentiates you from your competitors is one of the key elements that will define your brand identity. If you still have issues in identifying this point, answer to this questions:

  • What is the product/service of your competitor?
  • Which are the main characteristics of their product/service?
  • Which are the main characteristics of your product/service?

Understanding the answer to this question is clearly a first signal that your comprehension about your business is a step ahead and you can identify which are your strength points

3. Identify your Bridgehead

Which is your main point of contact with the client? Is it a safe base or is it like a damaged camp? Independently from your industry or your occupation what you are trying to do is to reinforce your market share or to shine in your territory among the other competitors. For this reason the analogy with the military-world is used in order to understand that you are building a strategic zone in order to progress and conquer more territories. Like what happened few years ago when Facebook decided to bring on the platform videos, attacking Youtube, going and battling on a core business which wasn’t its main and won bringing with success facebook video on the platform, but without erasing market share from YouTube. Bridgehead for YouTube is video, for Instagram are images and storytelling trough stories.

It’s all around finding your bridgehead and prioritize your social network, creating an advertising strategy one channel or multichannel based on your potential and ambitions, the highest is the number of bridgehead the highest are the odds of create a strong brand.

Building a strong brand identity is not an impossible challenge. You should just understand how your product or service is perceived from the society and how is affecting the life of your customers easing and leaning their life or work, becoming essential for them.

8 Tips To Promote Your Personal Marketing At Work

Want to be a well regarded professional in the company? Learn how to promote your personal marketing at work!

promote your personal marketing at work

Want to ignite your personal brand at work regarding personal development in the workplace?

Assume that it is no use just doing your job with excellence.

To be respected by your colleagues and leaders, it is important that you know how to promote your personal marketing at work.

To showcase your personal brand in resume, hire our resume writing services today.

No matter how cool the desktop is, there are always a few subscribed rules, so it’s easy to make mistakes.

Check out some simple tips to build your personal brand at workplace!

Tips to promote your personal marketing at work

1 – Keep an eye on the agenda

One thing is a casual delay, after all, unforeseen happen. The problem is making it a habit.

Arriving late at meetings or even missing important deadlines gives you an unreliable image. It will also hurt your self-promotion at work.

2 – Don’t be afraid to state your point

Failing to express yourself for insecurity can also hurt you when building your personal brand.

Always being silent gives the impression that you may not be engaged in new projects.

3 – Be careful not to talk too much

By contrast, it is important to be careful not to talk too much.

A conversationalist gives the impression that he or she doesn’t know how to work in a team or hear what other people have to say.

4 – Keep up a good grammar

It is important to be aware of grammar. A serious spelling mistake can tarnish the image of any super competent professional.

5 – Tell the truth always

Be transparent at work always, even if it is to report a mistake on your part.

This helps you to consolidate a full image and market yourself indirectly.

6 – Trust yourself

One tip to be more confident is to write down each time you receive a compliment.

Whenever you feel insecure, read your notes and remember that if you have come this far it is because you somehow deserved it.

7 – Take on your responsibilities

Never outsource blame or delegate any of your tasks.

Show that you own your own work and have complete visibility into your responsibilities.

8 – Dress appropriately

Last but not least, dress appropriately even if your company does not have a dress code.

It is important to remember that your dress says a lot about you.