The 4P’s of personal branding

Personal Branding is much more than the way you appear, personal branding is who you are and how you commercialize yourself with others

  • Make every task an opportunity
  • Shape every assignment as projects
  • Add the ‘Wow’ effect – even to those job no one wants to do.

These are three pillars in order to create your own brand. Starting from these 3 assumptions is it possible to identify a set of “4 Ps” which, if you follow diligently, could really lead you to a “wow moment”.

1. Product

YOU are the product. For this reason, you need to look at which of your own skills, characteristics and features are most important in your job search. Moreover, you also need to look at this from the customer’s perspective. What would be important to a prospective employer? In addition, you have to think about your packaging. The most obvious aspect of this is your personal appearance and how you dress. We are judged on the way we look and so it is important to maintain a smart and professional image. The other aspect of the packaging element is your portfolio and what it contains. We will look at this more closely in a moment, when we consider how to go about developing your own personal brand.

Product Personal Branding - WAI - Who Am I
Yourself as a product

2. Promotion

Promotion is about communicating the benefits of YOU to a prospective employer. Basically, your promotional toolkit should contain anything that you can use to get a job interview and sell yourself, and the two most vital components are your resume and cover letters.

Moreover, interviews themselves are a form of promotion, as are the telephone calls that you make, the e-mails that you send and the websites and blogs that you maintain.

3. Place

This includes all the methods that you intend using to distribute your promotional tools, such as:

  • Job postings and advertisements
  • Networking – online and offline
  • Online job searching
  • College/ university career centers

What is really important here is to identify which is the most important distribution channel. Choosing the wrong distribution channel in this day and age could be tantamount to committing career suicide!

4. Price

When you consider remuneration from employment, you should take into account the whole package, including the following:

  • Medical, dental and optical insurances, life insurance and accidental death and disability insurances
  • Salary increases, bonuses and overtime pay
  • The number of vacation days, paid holidays, sick and personal days
  • Pension and 401(k) plans
  • Profit-sharing and stock options
  • Reimbursement of tuition fees
  • Employee assistance programs

The price element also includes the strategies to get the price that you want, and that the employer thinks you are worth, as well as when to talk about salary and how much to ask for.

All of the 4 Ps of marketing are important as part of any successful job search, but the power of personal branding, career branding, is the most significant factor of all. Branding is how you differentiate yourself from the other ‘products’ out there. It is your promise to the employer that you are better than anyone else, and it is a promise on which you must deliver in order for your brand to be successful. Remember, brands must deliver consistently in order that the bond with the customer is not broken.

Need help with your Personal Branding? Don’t hesitate to contact us!

12 Tips to create your personal brand identity

How to create your Personal Brand Identity

Personal brand identity= Everything that you are + everything people believe about you

Your purpose must be to help people discover the real you and in order to reach this goal you have to leverage on your online presence to confirm actual reality. I know it seems a paradox!

Here below a to-do list of all the things that you should do and think about in order to build a real and strong personal brand identity:

1. Social Media

Avoid using social media just to hook up, I mean is an easy way but if you really want to build your personal brand you must do something more and pay attention to the littlest things. Use your first and last name on every major social media site. Moreover, you should be present and create an effective network and interact with it.

2. Brand you

What makes you effectively YOU? Here you should describe all the things characterizing you as a person. Which are your strengths and what makes you different?

You have to demonstrate that you are passionate and dedicated to your work and interest. Express that is more than just interest you are willing, you are eager to get that position!

Personal Brand Identity
Personal Brand Identity -WAI – Who Am I

3. Values

Personal Brand Identity revolves around you, feel free to express what are your values? Values are the things you consider to be most important in your life: family, friends, political value… All the values that can help others to identify you as person and that help others to imagine you outside the working hours. Remember, convey ever without being impetuous, otherwise, you will get the opposite result!

4. Excitement

What get you excited? People want to know you, so share all the things that make your eyes bright! Travel, technology, entrepreneurship, photography, etc… All these activities will make you more authentic.

5. Ask

Ask 5 people that you trust to tell you what they think are your 5 strongest traits and characteristics. This will be useful in order to understand how people actually see you and it will help you to create a benchmark. You can improve all the characteristics, bad habits

6. Expert

List all the things making you an expert. What part of your professional life are you the best? Are you universal recognized as an expert? Does everybody know that you are passionate and devoted to a particular topic? Let them know.

7. Vision

What do you want your career and life to look like over the next 1-3 years? Answer using the 4Ps of the brand identity (Product, Place, Promotion, Price).

8. Audience

Who is your target audience? Do you want to find a job, or you want to improve your followers’ arena? Do you have some ideas to share or do you want only to share a point of view about events and/or topics? Identify your target audience in order to improve the impact of the communication. If you want to find a job your registry will be more formal while if you want to improve your network on social media, you must be more present and appealing.

9. Benchmark

Find 3 people that you admire in your industry that you would like to model or benchmark. Analyze all their moves and try to replicate them. Emulate what they’re doing and then surpass them. Only if you understand properly how an industry works you can win the challenge and become the best!

10. Fill it in

Now, go and fill in all your profiles with the following information:

  • Who are you
  • Your values
  • What excites you
  • the good that others say about you,
  • What are your expertise,
  • your vision, and
  • your target audience’s expectations

11. Personal site

People want to know who you are personally and who you are professionally on your personal site. So, wrote about both of those things. You shouldn’t focus only on your professional experience. Remember that you are a person with hobbies, with a family and with other kinds of interests that makes you different. Share with others all the things that make you different from others. This will be your strength!

12. Photos

Get Professional photos taken. Avoid all the photos that represent you during a party, or when you are drunk. Avoid also all the brutal cutting photos and also the photos that represent you with others.

You have to appear professional and, most important, YOU.

How to Be a Great Mentee

During your career, probably you have mentored and you have been mentored by many people. This kind of relationship is able to bring new ideas and new experiences into the life of a person and is able to teach how to create good relationship with your mentor and your mentee.

Here below 4 ways to be a great mentee, you will surprised by the fact that it’s not all about you!

1. Ask for Help if you don’t find the right match 

Some mentoring relationship grow organically, other else can be accelerated by asking someone you trust to help you finding a mentor.

Here, one of the most important thing is to know what you hope to get out of the relationship. If you understand that you can find someone who match your interests and goals.

Going through a matchmaker is it possible it is also possible to have access to mentor otherwise you were unable to reach. Remember, in order to create a satisfying relationship, it is really important to find someone that has to offer what you need. If these two elements are aligned probably you have found your mentor.

2. Be Active Part of the Relationship

When you’re being mentored you can mistake it as a service someone is offering you. But mentoring is a relationship and not a transaction. Mentors should help you through a problem and invest their time and effort to support you. They should have positive impact on you and in order to obtain this result it is very important that you provide feedbacks about your mentor relationship.

3. Turn Your Mentor Into a Sponsor

Each time you meet is a chance to demonstrate to you mentor, and proactively show them that you are worthy of sponsorship. You can use your mentor relationship in order to obtain bootcamp training or recruiting. Indeed, every mentor (using different criteria) can decide to invest in a mentee for the long haul. In general they are looking for someone who is very promising and untiring worker.

4. Return the favor

Don’t forget to what you’ve learned along to others! It is satisfying to help other people to grow up. If you were able to succeed, you can help others to perform and to improve themselves.

Mentorship is an important relationship from both sides. By being a great mentee, you’ll not only advance your career, you’ll learn the lesson you need to be a great mentor in the future too.   

How to make an Uninspiring Job More Exciting

Have you ever been frustrated, stressed, sad and angry at the same time? Today I want to talk about a very delicate topic and only if you have faced it you can really understand it.  But, when this emotional roller coaster it’s most likely to occur?

During my experience I’ve seen two different situations:

  • If you are a recent college graduate, in an entry level position you sometimes can feel left out the action
  • If you are experienced but stuck in a job that doesn’t motivate you enough.

It was a struggle to feel like all my skills, proudly displayed on my resume, rarely crept into my day-to-day routine of responding politely to passive-aggressive emails, entering information into databases, and spending my life on Excels. In other words, I’m going to tell you my experience and how I became a rock star in my uninspiring job: it wasn’t my dream job but it helped me to grow.

So, if you’re stuck in an uninspiring job, don’t let it go to waste and read the following 4 ideas that you can use in order to get the most out of your position now.

 1. Be Professional

I understand perfectly that if you don’t love your job, it can be easy to get a lack of professionalism. What does it matter if you show up late or if you don’t dress properly?

Big mistakes! No matter how jaded you’ve become by your to-do list, or how much you hate the voice of your co-worker, it’s very important to show up on time, wear something sharp, and avoid your Instagram or Facebook like the plague.

I’ve personally discovered that when I acted like a professional, I suddenly felt like my work was a lot more valuable. Be the active and proactive part of the team will help you to boost your confidence and you’ll begin to see yourself highly capable and motivated.

2. Search continuously for new opportunity in little things

Even if your job seems so boring, a different and unexpected task relative to your usual day-to-day could be pretty exciting.

Basically, the point is: when you get a task that is a little bit different compared to your day-by-day activities and responsibilities you have the opportunity to show your potential, so use your whole mind and do it with a smile.

3. Share your talents

When you join a new team, colleagues can be so engrained in their routines that they don’t think to ask for your help or expertise.

Here, your vision can be a breath of fresh air! Your point of view is different from theirs and it represents a big advantage for you because you have the possibility to propose new idea.

At my first job, I was able to propose a lot of enhancements starting from the creation of excel-tool arriving to the re-engineering of the processes and of the tools used.

Don’t be afraid to let co-workers know how you could contribute! Finding opportunities to help in ways you’re excited about will make this job feel more relevant to your future, and it may even get you noticed by someone who doesn’t see your work day-to-day.

4. Remember to Keep Your Eyes on the Final Prize

Don’t ever forget why you are doing it: increase your experience level, your skills, and also your networks that will put you in reach of that next, more fulfilling job. Read about people who are in positions you admire and learn about them and how they succeed in their careers. Figure out what types of professional development will position you for your dream job, and make time outside of your 9-to-6 to do it.

Grow, grow and grow! Improve yourself continuously and don’t forget that you have to update your knowledge in order to stay in the market.

No, probably your ideal job is far away, and you won’t get it immediately, but taking even small steps to move toward it can help you feel empowered about your future!

Remember that, even if you are doing an uninspiring work (and nobody want to work to these conditions!), you’re growing every day, you are refining your understanding of what you would and would not want in your next job, expanding your network, and deepening your industry knowledge. Moreover, you are probably building a lot of important skill sets for your future career, like organization, prioritization, and effective communication.

Maybe now you don’t appreciate the importance of that, but you will be thankful for all the things that you are learning, once you have that super dynamic and high-responsibility job you’ve always dreamed of.

12 Tips to Be The Youngest in the Office

As a young grad, it can be hard to establish yourself in the workplace. Even if your work will speak for itself most of the time, you’re the new entry in a group of older coworkers and you can earn respect from Day One by presenting yourself professionally and minding your mannerisms. Let’s see how to act as the youngest in the office.

Here below 12 tips to get you started:

1. Dress for business

Choose your attire paying attention to every detail: your clothes[1] should not be too tight, too short, or too revealing. You should look professional and at the same time be comfortable.

2. Perfect standing

Shoulders back and head up! Your posture is important as what your attire when it comes to making an impression: you should avoid any inclination to cross your arms, roll your eyes or twirl your hair.

3. Forget the words “Ma’am” and “Sir”

Addressing colleagues and clients with a gentle “Sir” or “Ma’am” makes you a novice and emphasizes your junior status.

4. Strive to interact with everyone

Stay with same-age colleagues it’s the office equivalent of sitting at the kids table! Try to engage with senior colleagues in order to allow them to know your talents.

5. If you’re making a statement, make it without apology

You should look more confident as possible, so if you want to propose something or if you have an idea you should say it ruthless.

6. Speak more confident as possible

Don’t mumble, don’t stutter, and avoid peppering your speech with juvenile words.

7. Let that your youth is an advantage…

Bring fresh ideas to the table: technology, social media, trends are your best friends and you know them better than your older colleagues.

8. …But don’t criticize how the things are currently done!

Focus on what you can do to improve processes and ideas rather than what’s being done wrong.

9. Don’t be afraid, it can’t hurt to ask!

You have to learn! Ask and listen for the answers, all the clarification or further directions will help you to grow up professionally and personally.

10. Create your personal niche

Build your credibility by being an expert in a particular area and sharing your knowledge with colleagues. Showing the initiative to become that go-to person and putting your talents in the spotlight will only help you.

11. We are human, everybody can fail or make mistakes… Restart and don’t be afraid!

Everything is OK, if you never fail it means that you are not stepping out of your comfort zone.

12. But do apologize

You are the owner of your mistakes. Explain your plan to correct the situation and what you intend to do differently to avoid the same mistake in the future.

Remember, pay your attention to your mannerism and be self-confident. If you have a job it means that you have valuable skills and qualities to contribute. So believe in yourself and you will be a respected and contributing member of the team.

Be the youngest in the office is never easy but, If you need help with your CV, contact US! We will offer a free consultancy on your resume!