Federico Barbuto Autore in WAI

What is Brand Identity, What is Its Importance and 6 Brand Identity Examples

23 Settembre, 202023 Settembre, 2020 by Federico Barbutoin Brand IdentityLeave a Comment

Are you researching about branding and brand identity? Let’s learn what brand identity is and also look into key brand identity examples.

Brand identity is a phrase used to recognize anything of a company. Therefore, it has to be precious and unique to target audience you like to engage. That is why we devote this blog on this topic.

Every business man has to know, even in a primary stage, what the marketing is. It includes knowing well the brand identity. What they should do to further attract the audience and achieve the desired results?

So, learn what means brand identity, in addition to its importance in the market. Know some cases of brands that are successful, keep up reading the post.

What is brand identity?

Brand identity includes everything that describes a company’s values and mission. That is why logo, product designs and service structure are key part of brand identity. There are also other important points.

Therefore, every part of identity needs to be unique. The targeted audience has to identify a brand instantly whenever they see. Therefore, it has to combine all the physical and visual elements. It gives customers a positive impression by:

Be real;
Show audience who you’re;
Make the solutions clear and available in the market;
Make the company offer the right experience to the customers.

Branding identity examples

In the world, we find many successful brand identity examples in their brand management.

Here we will show some brand identity examples. These companies went far beyond the slogan and visual identity.

They created concepts that have become devoted from their brands.

Dove

The British brand of beauty products was different in terms of “hydration”.

In the early 2000s, it started creating campaigns with the theme “real women”. It started questioning the of beauty standards. It resulted in an amazing growth of the brand.

Red Bull

The slogan “Red Bull gives you wings” is cool. There’s the strong investment that the company makes in the most varied sports practices.

It has both the iconic phrase and the sponsorship of sports. It sent the message of inspiration to movement.

Apple

Apple, already mentioned here, is one of the most valuable brands in the world. It is the leader among of electronic devices providers.

Their slogan “think different” created in 1997. It reflects very well the ideas of the company, think outside the box.

In addition, the company aims to offer the consumer the best experience possible. This mindset is well incorporated and recognized in its brand.

Coca Cola

Coca Cola is an important part of global branding. They are expert in the global business. They have steady quality and special marketing and branding strategies.

McDonald’s

The sameness is the main element of McDonald’s branding success. Any country you go, McDonald’s will provide the similar food, experience, and quality. Consumers enjoy equal values and consistency no matter what the location is.

Now, you have learnt about what brand identity is and brand identity examples. If you need full brand identity strategy, call us today at WAI.

Branding vs Marketing – Understand the Difference

16 Settembre, 20205 Luglio, 2020 by Federico Barbutoin Brand IdentityLeave a Comment

Branding aims to assign value and credibility to a brand. Marketing is about promoting products and services. Read more about branding vs marketing!

Branding and marketing – the two terms are very close. In many companies with small departments, both even mix. But in reality, each of the two requires different research and processes. Does it look too abstract?

Branding vs Marketing

Branding

When designing a branding strategy, there’re some questions that aren’t very easy to answer. See some of them below.

Who?

Who are you? What are its main characteristics, strengths and weaknesses? What sets you apart from the world? It is not easy to answer these questions about yourself, is it? You will have to find those same answers for your company. After all, if your brand were a person, what would they be like? Describe the person of your brand, answering all the questions above.

Who is my audience and what do they want?

This question will help you answer many others. What is the purpose of your brand? How it expresses itself and what promises it makes? This is the stage where you define your persona.

Why?

Why does your brand exist? What is your purpose, that is, your mission? Now, it’s time to spell out a mission aligned with those issues.

Think not only about your own business. But, also think how your company can impact the world and make a difference.

What do you believe in?

What are your brand values? Honesty? Integrity? Determination? When defining these values, it’s as you’re telling the consumer that he can trust your company.

How is it shown?

It is linked mainly to the visual elements that are part of the brand. All communication must follow a specific pattern of use of the logo, slogan and colors. When you see an ad, you identify it promptly only by colors. It is because it has a striking visual identity, very well worked.

Now, let’s talk about marketing so you can understand it even better.

Marketing is meeting needs

It is to supply needs generating profit. These needs already exist; they are not created by marketing. Based on this premise, a good marketing strategy involves research, which investigates what consumers need. In branding, you already understood who he is, what his characteristics are.

Marketing is generating profit

The word profit comes to mind when you think of marketing. However, the primary concept of this field of communication isn’t to generate profit at any cost. Meeting market needs comes first.

Profit is important, of course, and it is one of the main goals of companies. The question, then, is to combine the most important needs and desires of the public. Then, creation of innovative solutions allows your company to guarantee sales and generate profit.

Once these solutions are created, you communicate them. Guarantee their value and attributes, taking into account the 4 P’s of marketing.

This article was a short summary of branding vs marketing. Most new businesses prefer branding over marketing. Talk to our branding management experts at WAI for your company.

Brand Awareness: pagare $85 milioni per una pagina di meme

12 Settembre, 202012 Settembre, 2020 by Federico Barbutoin Brand Identity, MarketingLeave a Comment

Se tu li avessi, pagheresti 85$ milioni di dollari una pagina che produce meme?

Ma soprattutto, il mondo del lavoro è già cambiato così radicalmente?

Ebbene si! Stiamo parlando dell’operazione di acquisto della pagina di meme Daquan del gruppo IMGN Media da parte della famosa Warner Music Group.

IMGN Media è un network di pagine presenti su vari social che annovera tra i suoi follower svariati milioni di utenti tra cui nomi in voga del mondo dello spettacolo tra cui Drake, The Weeknd, Justin Bieber ed altri…

La pagina in questione, Daquan, è stata aperta da un ragazzo del liceo nel 2014 per poi espendarsi via via in un impero mediatico.

Perchè un’etichetta discografica vorrebbe una pagina di meme?

La risposte plausibili sono due: stare al passo delle mode giovanili e risparmiare sugli ingaggi degli influencer.

Pensa di avere a disposizione una pagina su qualsiasi social con queste caratteristiche:

15,6 milioni di follower
circa 5 mila commenti per post
515k di like per post
un engagement rate del 3.33%

Fonte: https://www.ninjalitics.com/daquan.html

Vorrebbe dire che la tua presenza online sarebbe un media a sé. Riuscire a catalizzare l’attenzione di tutte quelle persone verso i tuoi contenuti è l’ambizione di ogni creator digitale e non.

Allo stesso tempo pensa alla convenienza di poter testare su una platea così ampia se nuovi talenti possono funzionare senza pagare lo scotto di dover testare il mercato in modi canonici.

Le nuove frontiere della brand awareness

La Brand Awareness è quel concetto per cui un cliente è invogliato a scegliere te piuttosto che un’altra marca solo perchè al momento dell’acquisto riconosce il tuo brand e questo evoca qualcosa nella sua memoria.

Sebbene la definizione data sopra sia molto ampia allo stesso modo lo è la Brand Awareness che comprende svariati fattori.

La forza del brand, quindi, permette all’azienda di aumentare i propri profitti ed in passato prevedeva la produzione di uno specifico tipo di contenuti:

In principio c’erano i Blog in cui venivano inseriti decine di migliaia di articoli l’anno
Dopo c’è stata la SEO(Se vuoi approfondire leggi il nostro articolo sulla SEO) in modo che tutti i contenuti venissero messi in cima
Subito dopo con l’avvento dei social ci sono state le infografiche. Utilizzate ancora largamente come referral tramite pinterest
Per le aziende più grandi c’erano e funzionano tuttora molto bene le partnership con i volti noti del mondo dello spettacolo e dello sport (immaginate le pubblicità di Nike o Adidas senza nemmeno necessità di effettuare product placement)
…ed infine arrivano i MEME

Quindi, la soluzione è comprare una pagina di meme?

No, attenzione costruire la Brand Awareness ed essere riconosciuti non è un processo veloce o facile.

Ciò che è necessario è ricavare in modo graduale il proprio spazio anche mediante le altre tecniche descritte sopra aiutando i tuoi potenziali clienti a ricordare il tuo brand legandoti ad una necessità specifica o ad un emozione:

Calzature sportive – Nike
Bevanda da festa – CocaCola
Caramelle per bambini – Goleador/ChupaChups
Brivido della velocità – Ferrari

L’overnight success non esiste mai – o quasi – nella realtà, è necessario ricordare che per costruire la brand awareness non esiste una ricetta unica e specifica ma è importante continuare a testare varie strategie per ottenere l’effetto desiderato.

Brand Vs Branding – Definition and Concepts

9 Settembre, 20205 Luglio, 2020 by Federico Barbutoin Brand IdentityLeave a Comment

Have you created a new brand and new to creating brand management strategy? Read out here about brand vs branding. It will include Definitions and concepts.

Creating great brand strategies is highly specialized, painstaking, creative, and resourceful work. You need to maintain these brand strategies over time. Adapt them to the consumption habits of a market as global as it is competitive. Ensure that these strategies transmit our know-how and the DNA of our company to the consumer.

What is a brand?

If you search the Internet you will see that there’re many brand definitions, but some of the simplest and clearest could be the following:

· “It may be the name, term, design, symbol or some other characteristic. It offers great recognition of the good or service. It differentiates the products or services from others.”

· “It is the badge or sign that the manufacturer puts on the products. Its use belongs exclusively to it.”

However, none of these definitions reflects what a brand really is. They only refer to formal aspects, but a brand is much more than that. In general, these definitions respond more to the trademark concept than to the brand concept.

Different perspectives of a brand

We can describe a brand from various views and in various ways. Let’s read a few of them here:

· Normally, we can state that a brand means many aspects. They are recognized to an offer and that produce an opinion of it.

· We can examine it from the internal (company) perspective. A brand is a feeling of the objective that a company has and the commitment. It has key relation with its stakeholders (employees, customers, etc.).

· We can consider it from the external (public) perspective. A brand is a thing that people feel, say, think and share about an object or subject. It may be a service or a product, an individual, a company, a town, an organization, etc.)

· From a management point of view, a brand means a set of things. If managed properly, it makes the products or services unique. It produces links with customers and produces values for the society and company.

As we see, there’re various more ways to get closer to what a brand is. The definitions are not so important. But, it is more important o know how to handle it properly so that it provides value. We must understand well what a brand is from the beginning. We don’t need only to see it from its graphic or formal aspects. Without it, we’ll not be able to organize it well, nor make an adequate brand strategy.

Branding: what does it consist of?

Instead, branding intends necessary actions to create a definite brand and to generate brand value. Therefore, company managers must ensure that their brand:

· It effectively conveys the marketing and corporate strategies.

· Connect with the motivations, expectations and desires of your audiences.

· It has the capacity and the path to last over time.

· Generates economic value.

A solid brand strategy is created with differentiating attributes. It can position us in an increasingly saturated, globalized and competitive market. It is essential for survival and success. To do it rigorously and professionally after knowing brand vs branding , call our branding experts at WAI.

Who Needs Branding?

2 Settembre, 20205 Luglio, 2020 by Federico Barbutoin Brand IdentityLeave a Comment

Do you want to hire the branding experts? You may be thinking whether you need branding or not. Check out who needs branding.

Setting up and running a successful business is always a challenge. It is essential to differentiate your company from the competition. In addition, deliver the best products and / or services to attract and retain customers. But, these actions are not sufficient in themselves. And that’s where branding comes in.

In a nutshell, branding is brand management through actions and strategies. It’s possible to plan how the organization will be perceived and remembered by the public. But, after all, who needs branding? Read our article and find out!

Who needs branding?

Branding for those who need to manage their brand

A branding strategy is a key factor that can assist in the development of a business. After all, it is branding that plans all brand management. And, it is an essential part of the organization’s intelligence. It’s the set of actions taken, so that your company has its own identity. Then, the customers will easily recognize and remember the company.

In other words, branding is what they say about you when you’re not there. We are not just talking about creating the company’s visual identity. Branding includes essential points, such as, differentiating the company from competitors and promoting the company.

Branding for those who want satisfied customers

Strong brands are built by the experiences they deliver. After all, promising something to the customer and fulfilling that promise is a big challenge. It’s a key goal of a well-planned and executed brand management. It’s not just about presenting the product in an appropriate and seductive way. It is also about exceeding customer expectations.

Deliver more than was promised, anticipate possible consumer wishes and meet all of them. In this way, the customer feels that the company is thinking about him. Possibly, your company will always have a good solution for customer’s needs. This point is essential to retain customers.

Branding for those who need to differentiate

Originality sells. Finding a new and untapped angle for your brand can make a difference. And this is where a good branding job can help an organization to shine.

Take into account the quality, price and the public with lower purchasing power. The repositioning of the brand is also essential to change the communication and discourse. The brand will start to identify itself. Consider marketing actions in partnership with popular publications.

Branding helps to build a stronger brand. It allows the identification of the public with the company or product. Therefore, it is so effective in influencing the purchase decision. The brand is one of the company’s main assets. Therefore, investing in it is as important as investing in machinery and people. Properly managed brand management can be the first step towards the success of your business.

To think and execute brand management is to invest in your business

It doesn’t matter if you don’t know where to start or if you’ve some ideas. Our branding experts at WAI can help you. Talk to us!